๐งพ The ₹99 Trap: How Small Subscriptions Are Slowly Killing Your Savings
Netflix: ₹649/month
Spotify: ₹119/month
YouTube Premium: ₹129/month
Zomato Gold, Disney+, Hotstar, Amazon Prime, cloud storage, fitness apps…
None of these feel expensive.
But together? They’re draining your bank account faster than you realize.
Welcome to the ₹99 Trap — a silent financial killer most Indians ignore.
๐ธ What Is the ₹99 Trap?
It’s the false comfort of low-cost monthly subscriptions that add up quietly in the background.
It feels affordable. It feels harmless. But when you subscribe to 7–8 services, you’re easily paying:
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₹2,000–₹3,000/month
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₹24,000–₹36,000/year
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And that’s without using half of them consistently.
๐ง Why It's So Dangerous
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Set and Forget: Auto-debits mean you don’t feel the spending
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Low Entry Cost: ₹99 feels like nothing — so you don’t question it
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FOMO: Everyone around you is subscribed, so you feel left out
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“Free Trial” Trap: You forget to cancel, but they keep charging
You’re bleeding cash monthly — without realizing it.
๐ ️ How to Escape the ₹99 Trap
✅ 1. List All Your Active Subscriptions
Use your bank statement or Google/Apple account to identify all active services.
✅ 2. Ask: Do I Use This Monthly?
If it’s not used weekly or adding real value, cancel it. Period.
✅ 3. Switch to Annual Only If You Use It Daily
Annual plans only make sense if you use the service 10–15+ times/month.
✅ 4. Limit to 2 Paid Subscriptions at a Time
Choose the top 2 that give value — rotate others every 6 months if needed.
✅ 5. Use Shared Plans (Legally)
Family/group plans on Spotify, YouTube, and Netflix save 50–75%.
๐ Final Thought:
“If you can’t track where ₹99 goes, you’ll never manage ₹9 Lakhs.”
It’s not about avoiding comfort — it’s about stopping lazy spending.
A few conscious cuts today can mean lakhs saved tomorrow.
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