📦 The Amazon Cart Effect: How ‘Just One More Item’ Is Breaking Your Budget
You opened Amazon to buy a phone cover. You added a power bank. Then a smart bulb. Then a ₹399 "deal of the day." Suddenly your cart was worth ₹2,800. And you didn’t even need most of it. This is the Amazon Cart Effect — a modern spending trap costing Indian households thousands every month without them realizing it. 💳 What Is the Amazon Cart Effect? It’s the psychological tendency to: Add extra items to your online cart "since you’re already buying something" Chase free delivery or coupon thresholds Fall for “You might also like…” suggestions Convert needs into “might-as-well” buys Small, impulsive adds = big, long-term damage to your savings. 🧠Why It Feels Harmless (But Isn’t) UI Traps You : Amazon & Flipkart are designed to keep you shopping Price Anchoring : “It’s only ₹199” feels harmless — until it’s 6 items Instant Gratification : UPI, 1-click orders, and fast delivery = zero time to rethink Guilt-Free Logic : ...